Joe was born, raised and resides in Escondido, California. He has one younger brother and two older siblings. Joe graduated from San Pasquel High School, and worked at Wells Fargo before joining the automotive industry. Gravitating to the auto industry because he wanted to challenge himself to learn a new skill, Joe has been in the auto industry for three years and has enjoyed being part of the Toyota culture and lifestyle. He enjoys being an active participant in all kinds of sports in his spare time, he specializes in boxing and he recently expanded to rock climbing and running for his weekly routine.